Marketing

Often, health care providers do not even realize how marketing arrangements can violate the Anti-Kickback Statute and other state marketing/brokering laws. It is completely natural for health care providers to market; they need to get business and establish referral relationships with other practitioners. With this, health care professionals often rely on marketing companies, MSOs (management services organization), pharmaceutical companies, or referral entities that represent that an agreement is compliant with such statutes a provider will not have checked by an attorney.

A new strategic alliance in the orthotics industry is poised to elevate the level of care and quality of product you provide your patients, while helping you tap into the booming orthotics market. This alliance is intended to assist you in educating your patient population about the advantages of doctor prescribed orthotics as opposed to orthotics purchased from a retail outlet.

Were you aware that the highest-earning 1% of podiatrists distribute more than 10 pairs of orthotics each week? Nonetheless, most podiatrists fall short of maximizing their earnings potential with orthotics. For many podiatrists, orthotics foot orthotics are an underperforming or overlooked profit center in their practice. But why?