With increased rates of obesity, diabetes, osteoporosis in middle-aged women, and general foot pain, the global orthotics market is projected to grow from 4.22 billion this year to 7.16 billion by 2032.
With North America claiming 1.38 billion of that market in 2022, it makes sense to take a new look at how you utilize orthotics for your patient population.
A new strategic alliance in the orthotics industry is poised to elevate the level of care and quality of product you provide your patients, while helping you tap into the booming orthotics market. This alliance is intended to assist you in educating your patient population about the advantages of doctor prescribed orthotics as opposed to orthotics purchased from a retail outlet.
The Power of Two
Podiatry Content Connection (PCC) and ComfortFit Orthotics Lab (ComfortFit) have joined forces to transform how podiatrists like you approach orthotics—from a clinical as well as business standpoint.
The Clinical Approach to Orthotics
ComfortFit brings their 50 years of innovative orthotics technology and manufacturing experience to this partnership to make things as easy and accurate as possible for the podiatrist.
For instance, an advanced package of diagnostic tools such as range-of-motion testing and gait assessment provides greater accuracy in diagnosing patients and prescribing the correct type of orthotics to meet their needs.
Scanning and ordering is a simple and convenient process. Using an iPad Pro or iPhone (no additional equipment required) refined 3D scans can be created and orders can be placed and managed easily and quickly.
There is a variety of high quality orthotics available to fit the needs of your patients too, from Graphlite carbon composites, to Sport, to DressFit and Accommodative styles.
The Business Approach to Orthotics
PCC’s contribution to the partnership with ComfortFit benefits podiatrists on a business level. The SOLE Marketing™ program PCC developed for podiatrists is backed by decades of podiatry marketing experience and innovative software solutions.
Their approach elevates orthotics awareness and education within the practice—both online and in the office.
Orthotics are featured on the podiatrist’s website with graphic banners, blogs, eBooks, orthotics appointment forms, and more.
Patients are also educated about orthotics as a solution to their foot pain on social media, and through ad, and email campaigns.
In patient rooms, an eye-catching orthotics poster, “Benefits of Orthotics” captures patients’ attention while touching on major points the patient will remember.
All of these strategies work together, leading to more orthotics conversations, appointments and prescriptions.
Key Takeaways
Overhauling your orthotics program from the ground up can produce superior outcomes by:
- • educating patients about orthotics as a solution for many painful foot issues, and as a possible alternative to surgery in certain cases
- • increasing orthotics visibility with a variety of techniques proven to be effective online and in office
- • Using mobile technology for accurate diagnostics, testing and 3D digital scanning that is HIPAA compliant
- • providing patients with superior quality orthotics
Patients win by receiving professional podiatric care and a superior medical grade product that is effective. And, being properly educated about custom orthotics makes patients less likely to be misled by false claims that certain orthotic retailers make.
What better way is there to earn a patient’s trust and loyalty?
For more information about stepping up your orthotics program, contact Randy Rosler at 917-572-5088 or email randyrosler@podiatrycc.com.
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